Naklada Breza, a Zagreb based book publishing company had very old and outdated website. Without clear description, bad resolution of images, it was hard for visitors to engage and make a decision to buy books from the publishing company. I came with the solution to create very simple navigating page that consists of hero section with call to action that leads to all publications page., as well as images of new publications from the current year. There, a visitor can choose which category to choose from.
The idea was to translate basic old HTML site to more modern looking e-commerce website with book store/book publishing functionality. With clear navigation and easily understandable checkout process and payment upon delivery it has reduced the unnecessary calls from customers and make it easier for bookstore owner to process delivery.